Social media is a monster. A hungry monster that is continuously being fed with everything from the funniest content on the web to searing vitriol and bear-faced lies. It’s at the stage where we can’t live with it and we can’t live without it – certainly in business,.
This means that, whether you like it or not, an active presence on social media is a must if you have any sort of a customer-facing business. The trouble is, it’s human nature to only shout about things when you’re unhappy with them – and that means you could be fielding a lot of complaints on social media. Here’s how to deal with them.