On Monday we looked at whether working from home could be killing the day job – the theory being that not getting up, out and into the office somehow made our work seem meaningless.
If you missed it, check out Is working from home ruining work?
And while we would never fully endorse such as suggestion, it is true that working from home isn’t necessarily for everyone.
So, are you cut out to work from home? Read on to find out…
Is your small business using social media effectively? Is your small business using social media at all?
Yesterday we took a look at the importance of having a website and the influence this can have on the growth of a small business, and today we’re going to get to grips with how small businesses in the UK are using social media.
If you’re the owner of a very small business – we love an abbreviation here so let’s call it a VSB – and you don’t have a website, you’re potentially missing out on vital future growth.
More worrying still is that you’re far from alone as 60% of VSBs in the UK are without a website.
So just how important is a website to a small business?
The internet has made the world a smaller place – a concept that has been completely lost on phone operators across the globe who feel not all internet connections are created equally.
So if you’ve ever got back from holiday only to find you’ve been charged the earth for those texts, Tweets and Instagram updates, you’ll be happy to know data roaming charges are to be scrapped within the European Union (EU) within the next two years.
Social media has become a vital marketing tool for SMEs of all descriptions as it not only enables them to target their advertising directly to customers and brand advocates, it also allows for genuine interaction and can be great for customer relations.
And so popular have social networks become that last year, half of all SMEs in the UK increased their marketing spend on social media; higher than that of any other marketing channel
So here’s how SMEs are making social media work for them…