Social media has been around for the best part of 40 years – Usenet appeared in 1979 and is the first recorded network that enabled users to post news to newsgroups.
Although these Usenets and similar bulletin boards heralded the launch of the first, albeit very rudimentary, social networks, social media never really took off until almost 30 years later, following the roll out of Facebook in 2006.
So, what exactly is the state of social media in 2018?