Digital transformation may sound like the latest line in marketing-speak, but it’s an absolute must for any business that\u00a0has growth in mind – regardless of whether or not it currently has an online presence.<\/p>\n
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The internet has become an indispensable part of every day life, particularly in the world of business, and so every business needs an online presence – but figures from a survey from GoDaddy show nearly two-thirds (60%) of businesses with five employees or less still don’t have a website.<\/p>\n
The internet service provider polled 500 small businesses, and over half (54%) of those without a website say they’ve not bothered because an estimated lack of growth doesn’t allow for it.<\/p>\n
Conversely, almost two-thirds (60%) of smaller companies who are online expect their revenues to grow exponentially by the end of the decade.<\/p>\n
The truth is though every business now needs to deal in digital, if not a website then at least a Facebook page or inclusion in the local listings of Google, Bing, Yahoo or any other online directory – in which case, a digital transformation could well be required to\u00a0make the most of that online presence.<\/p>\n
As the boundaries between digital marketing and ‘traditional’ marketing become increasingly blurred, \u00a0so digital transformation becomes a bigger part of any\u00a0business transformation –\u00a0if you want your business to grow, you’ll need to get a handle on the technologies that are affecting how it operates and use them to your advantage.<\/p>\n
And so the meaning of digital transformation varies from business to business – while one may require a complete overhaul of the way it works, for instance a high-street retailer that needs to embrace online sales, another may need nothing more than a presence on social media.<\/p>\n
The important thing to consider is the type of technologies that are affecting your business, and they way in which they’re affecting it.<\/p>\n
And once you’ve identified these disruptive technologies<\/em>, you need to make them work for your business – the degree to which you embrace and innovate will\u00a0decide whether your business become an industry leader or gets left behind.<\/p>\n
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