Do you wake up each morning feeling like you could do with an extra hour or two before you’re ready to face the day ahead? Do you often hit the wall mid-afternoon? Do you struggle to switch off from the working day, or feel compelled to check social media last thing at night, first thing in the morning, or both?
Then it sounds like you could be suffering from technology addiction.
The internet has made the world a smaller place – a concept that has been completely lost on phone operators across the globe who feel not all internet connections are created equally.
So if you’ve ever got back from holiday only to find you’ve been charged the earth for those texts, Tweets and Instagram updates, you’ll be happy to know data roaming charges are to be scrapped within the European Union (EU) within the next two years.
Social media has become a vital marketing tool for SMEs of all descriptions as it not only enables them to target their advertising directly to customers and brand advocates, it also allows for genuine interaction and can be great for customer relations.
And so popular have social networks become that last year, half of all SMEs in the UK increased their marketing spend on social media; higher than that of any other marketing channel
So here’s how SMEs are making social media work for them…