{"id":498,"date":"2018-03-22T09:46:06","date_gmt":"2018-03-22T08:46:06","guid":{"rendered":"https:\/\/www.conferencecall.nl\/blog-fr\/?p=498"},"modified":"2021-06-15T09:30:17","modified_gmt":"2021-06-15T07:30:17","slug":"kenya-entreprises-francaises","status":"publish","type":"post","link":"https:\/\/www.conferencecall.nl\/blog-fr\/2018\/03\/22\/kenya-entreprises-francaises\/","title":{"rendered":"Le Kenya attire les entreprises fran\u00e7aises"},"content":{"rendered":"<p><strong>De plus en plus de soci\u00e9t\u00e9s fran\u00e7aises prennent la route de Nairobi, montant en charge sur ce march\u00e9 de l\u2019est de l\u2019Afrique o\u00f9 elles font encore figure de petits poucets.<\/strong><\/p>\n<p>Au Kenya, certains parlent d\u2019un <i>\u00ab\u00a0moment fran\u00e7ais\u00a0\u00bb<\/i>. Une fa\u00e7on de d\u00e9crire la mont\u00e9e en charge soudaine des entreprises tricolores sur un march\u00e9 o\u00f9 elles font encore figure de petits poucets. Dans ce pays, locomotive de l\u2019Afrique de l\u2019Est et impr\u00e9gn\u00e9 de culture anglo-saxonne, elles n\u2019\u00e9taient qu\u2019une trentaine en\u00a02013. Cette ann\u00e9e, le cap des cent devrait \u00eatre enfin franchi.<\/p>\n<p><strong>Banque fran\u00e7aise\u00a0<\/strong><br \/>\nPar exemple, l\u2019enseigne Carrefour s\u2019impose depuis deux ans \u00e0 un rythme effr\u00e9n\u00e9. En avril, un cinqui\u00e8me magasin franchis\u00e9 devrait \u00eatre inaugur\u00e9 dans la capitale k\u00e9nyane, sous la banni\u00e8re du distributeur. D\u00e9sireuse d\u2019accompagner les entreprises europ\u00e9ennes sur ce march\u00e9, la Soci\u00e9t\u00e9 g\u00e9n\u00e9rale a ouvert en octobre, \u00e0 Nairobi, un bureau de repr\u00e9sentation, le premier d\u2019une banque fran\u00e7aise en Afrique de l\u2019Est.<\/p>\n<p><strong>16e fournisseur\u00a0<\/strong><br \/>\nDans ce pays du Commonwealth la part de march\u00e9 fran\u00e7aise est d\u2019ailleurs insignifiante, de 1,3\u00a0% seulement. En\u00a02016, la France n\u2019\u00e9tait que le 16e fournisseur du Kenya. Loin derri\u00e8re les grands \u00e9mergents tels que l\u2019Inde et la Chine, mais aussi les Etats-Unis ou le Royaume-Uni.<\/p>\n<p><strong>LIRE AUSSI:<\/strong> <a href=\"https:\/\/www.conferencecall.nl\/blog-fr\/2017\/11\/11\/conference-telephonique-france-kenya\/\">une conf\u00e9rence t\u00e9l\u00e9phonique entre la France et le Kenya, comment \u00e7a marche?<\/a><\/p>\n<p><em>Source: <a href=\"http:\/\/www.lemonde.fr\/economie\/article\/2018\/03\/15\/le-kenya-pro-business-attire-les-entreprises-francaises_5271445_3234.html\">Le Monde<\/a>. Image: 123RF<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De plus en plus de soci\u00e9t\u00e9s fran\u00e7aises prennent la route de Nairobi, montant en charge sur ce march\u00e9 de l\u2019est de l\u2019Afrique o\u00f9 elles font encore figure de petits poucets.&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.conferencecall.nl\/blog-fr\/2018\/03\/22\/kenya-entreprises-francaises\/\">Continuer la lecture<span class=\"screen-reader-text\">Le Kenya attire les entreprises fran\u00e7aises<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[21,29,57,60],"_links":{"self":[{"href":"https:\/\/www.conferencecall.nl\/blog-fr\/wp-json\/wp\/v2\/posts\/498"}],"collection":[{"href":"https:\/\/www.conferencecall.nl\/blog-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conferencecall.nl\/blog-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conferencecall.nl\/blog-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conferencecall.nl\/blog-fr\/wp-json\/wp\/v2\/comments?post=498"}],"version-history":[{"count":3,"href":"https:\/\/www.conferencecall.nl\/blog-fr\/wp-json\/wp\/v2\/posts\/498\/revisions"}],"predecessor-version":[{"id":501,"href":"https:\/\/www.conferencecall.nl\/blog-fr\/wp-json\/wp\/v2\/posts\/498\/revisions\/501"}],"wp:attachment":[{"href":"https:\/\/www.conferencecall.nl\/blog-fr\/wp-json\/wp\/v2\/media?parent=498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conferencecall.nl\/blog-fr\/wp-json\/wp\/v2\/categories?post=498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conferencecall.nl\/blog-fr\/wp-json\/wp\/v2\/tags?post=498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}